Define the useful signals
We map business questions to events and distinguish enquiries, qualified opportunities and purchases. The plan records ownership, consent dependencies and how each signal will be used.
Analytics & conversion
Know what deserves your next dollar.
Bring acquisition and commerce into the same conversation, with a measurement plan grounded in decisions.
Review the journey
We examine page hierarchy, offer clarity, form effort and checkout interruptions. Recommendations connect observed friction to a specific change and a way to evaluate it.
Report with context
Channel summaries include attribution limitations, seasonality and sales feedback. The purpose is a clear next decision, not a dashboard full of unexplained numbers.
What the engagement includes
- Measurement plan and event inventory
- Tracking implementation review
- Landing-page and checkout assessment
- Prioritised experiment backlog
- Decision-focused reporting structure
Where this fits
For teams that need to understand which improvements matter before increasing media spend.
Let’s make a plan ↗04 / THE SCOPE IN DETAIL
What the work looks like.
| Workstream | What we examine | What you receive |
|---|---|---|
| Measurement design | Business questions, conversion definitions, event ownership and consent-related dependencies. | An event dictionary describing when each event occurs and how it informs a decision. |
| Conversion review | Offer clarity, page hierarchy, form effort, mobile journeys and interruptions at checkout. | An annotated review with prioritised experiments and acceptance criteria. |
| Reporting & interpretation | Traffic quality, attribution limits, sales feedback and the difference between channel metrics and business outcomes. | A concise reporting structure that makes the next action visible. |
FROM THE WORKING FILE
A decision,
made tangible.
Illustrative working example. The actual recommendations follow your business, data and implementation constraints.
- Business question
- Are more form submissions creating more useful sales conversations?
- Signals
- Form completion, lead qualification and progression through the sales process.
- Interpretation
- Read these together before calling a lower cost per lead an improvement.
05 / BEFORE WE BEGIN
A useful starting point.
Bring your business objective, current website, relevant account access and the constraints your team is working within. We agree who approves the work and who implements it before the first changes.
Compare ways to work together ↗Questions, answered.
Do we need a new analytics platform?
Not automatically. We begin with the decisions and assess whether existing tools can supply the necessary evidence reliably.
Can every sale be attributed precisely?
No. Consent choices, devices and channels can limit observation. Reports should explain those limits and use additional commercial context.